FREEZE 24-7

Freeze-24-7_big


WHAT:

Freeze 24-7 is a high performance collection of anti-aging skincare products that deliver results within seconds and minutes. The brand and product line is innovation forward and solution focused on the visible signs of aging. Scott Gurfein discovered the first topical Botox cream at the dawn of the cosmetic surgery and cosmeceutical eras.


WHY:

With a market flooded with doctor branded product lines, medical positioning, and false claims, Scott saw an opportunity to win consumers by creating a beauty company focusing on compelling branding, proprietary technology, and demonstrable results. He established a brand and profitable business selling technologically advanced skincare products featured in People Magazine without medical credibility and brand positioning, packaged up in a pretty red box and got taken seriously.


HOW:

Acquired the brand in its infancy and as CEO, Scott led the global development of all marketing and strategy; overseeing execution of all brand and business initiatives. Recruited key talent and implemented an outsourced operating structure to remain competitive and profitable. Leveraged product innovation and media coverage to cost-effectively compete, gain market share, and drive sales and profits.


RESULTS:

Developed an award winning brand and profitable company resulting in a distribution footprint of +6000 doors globally and $150MM+ in retail sales by 2008 from 1 door / 1 sku and $150K retail sales in 2004. Developed a multi-tier, multi channel distribution network in +30 countries. Established industry and category leadership position using a hero product strategy leveraged to plant the brand, launch new products, and grow pipeline revenue. Created a number of industry firsts including the first ever wash on SPF, OTC Botox alternative, OTC lip plumper and more, all of which garnered he industry and media‚Äôs top accolades for redefining the cosmeceutical category. Winner of CEW’s Enterprising Beauty Award.