Hand Perfection

Hand-Perfection_big


WHAT:

Created by world famous Super Model of Hands, Ellen Sirot, Hand Perfection is a revolutionary line of solutions-oriented, anti-aging products specifically formulated to address the delicate skin on the hands.


WHY:

After investing in the development of a comprehensive product line and brand, founder Ellen Sirot faced challenges in commercializing, financing, and marketing her brand. After meeting with Scott Gurfein and his team at Brand Growth Management, Ellen found her solution.


HOW:

Establish a new category in the premium anti aging category and onboard retailers and consumers to the concept through a strategic marketing and PR plan that was executed with limited budgets. Phase one distribution was secured through targeted business development initiatives in order to establish and grow the brand. Brand Growth Management resource the company with expertise in all areas of the business


RESULTS:

Advised founder in navigating the path of the brand and business. Created plans to launch and grow the brand in multiple channels of distribution, and provided execution of the plans of all key business areas including marketing, sales and distribution, and back office.

Identified and successfully negotiated a perpetual license to the Hand Perfection brand to publicly traded CPG company who engineered the brand down market to mass and direct response.