Scott Gurfein is the consummate connector.
Scott’s early career included crafting marketing and advertising strategies for heavyweights like CNN, Time Warner, Sony Pictures, Disney, General Electric, Miramax, and HBO among others. Following on this experience, he co-founded 24/7 Commerce, a subsidiary of 24/7 Media (NASDAQ:TFSM) and moved into the domain of online advertising and media.
Then, in 2003, Scott acquired another 24-7. This time it was Freeze 24-7, the world’s first skincare company selling an over-the-counter Botox alternative. And that wasn’t the only first for Freeze 24-7.
As the owner/CEO of Freeze 24-7, he quickly grew the brand from a single item offering to a full skincare brand sold in thirty countries, across all sales channels, and with sales of $150 million by his third year of ownership.
Another notable first: Scott’s acquisition of Freeze 24-7 marked his first day of work in the beauty industry. His innovative operating and management methods that utilized a low cost / no cost market entry model has become a hallmark of his uniquely engaged savvy as a next generation consumer entrepreneur and leader.
It is with this grounded yet disruptive approach, that Scott founded Brand Growth Management in 2008 in order to bring this expertise to other established and emerging brands through a robust and well-rounded service portfolio.
Scott is also a Co-Founder of Socket, an outsourced provider of financial services and back office and management solutions to consumer brands in personal care, spirits, baby, home, accessories and other categories. Socket has served the business of brands for 15 years.
Scott’s work has been recognized globally and includes CEW’s Enterprising Beauty Award, a full segment on CNBC and The Style Network, multiple features in the New York Times including the front page of the business section, and multiple first place awards for innovative products and packaging from leading trade and consumer organizations and publications.